Free to cook. Premium to plan.
The free app helps you cook a great dinner tonight. Premium helps you run your family's meals all week: calendar, shopping list, family profiles, and AI recipes.
Free
$0 forever
No credit card, no trial clock.
- The full PurePrep recipe library
- Hands-free Cook Mode with photos & voice
- Scale any recipe to your servings
- Save favorites
Premium
$9.99 / month
or $99.99 / year (about two months free)
- Everything in Free, plus:
- Family meal calendar & Auto-Plan
- Shopping lists that build themselves
- Whole-family profiles on one subscription
- AI recipe capture & creation
Prices in USD. Final pricing is shown in the App Store / Google Play at checkout. Cancel anytime, and we'll remind you before your trial ends, so you're never charged by surprise. Everything you create is yours to keep, even if you cancel.
Compare plans
Everything in the app, side by side.
| Free | Premium | |
|---|---|---|
| Cook & Discover | ||
| Recipe library Hundreds of ad-free, AI-reviewed recipes | ✓ | ✓ |
| Hands-free Cook Mode Step-by-step photos, read-aloud, voice control | ✓ | ✓ |
| Recipe scaling Quantities and nutrition adjust to your servings | ✓ | ✓ |
| Ingredient amounts on every step | ✓ | ✓ |
| Favorites | ✓ | ✓ |
| Share recipes with friends | ✓ | ✓ |
| Plan & Shop | ||
| Family meal calendar | – | ✓ |
| Auto-Plan Fills the week around tastes, diets, and your kitchen | – | ✓ |
| Smart shopping lists Built from your plan, organized by store aisle | – | ✓ |
| Apple / Google calendar sync | – | ✓ |
| Family | ||
| Invite the whole family Both parents and unlimited kids on one subscription | – | ✓ |
| Per-person diets, allergies & tastes | – | ✓ |
| Meals scaled to who's eating | – | ✓ |
| Ring the dinner bell | – | ✓ |
| AI Recipe Tools | ||
| Describe a dish → full recipe | – | ✓ |
| Import from any website or social | – | ✓ |
| Scan cookbook pages | – | ✓ |
| What's in My Kitchen & Snap a Plate New | – | ✓ |
Every recipe you create is yours to keep. Recipes made with Premium, even during the free trial, stay in your account forever: cookable, scalable, and shareable on the Free plan, whether or not you keep subscribing.
